Social media is here to stay and is an excellent way to promote your brand. Get started by using what you already know about your customers.
Having a brand with a great logo, the best website design money can buy, and a fantastic product is a terrific start to boosting business. There’s something else you’ll need if you really plan to stand out from the competition. You need people to see your brand!
One of the best ways to get that job done these days is through use of social media. With the easy accessibility and the low cost of getting your brand name out to the public, it’s definitely something you don’t want to overlook.
Where to Start Social Media Marketing
You won’t need to be a technology guru to make it happen, either. Get familiar with Facebook, LinkedIn, Twitter, and Google Plus for starters. Put up personal pages and accounts and learn the basics. Even the least savvy have Facebook accounts to talk to their friends and families. You can do it, too. If you are really intimidated and want to hire someone else to help you with it, you can find some great SEO specialists that are certainly familiar with the process and can help you to manipulate it to your advantage.
Here are a few tips to get you started. First, you’ll want to give your target market what they’re looking for. Don’t try to impart your wisdom on them without first attracting them with what they want to know. You can get into the finer details later. They won’t be watching your site if you don’t attract them to it first.
How to Start Social Media Marketing
If you already have a solid business, you know your market. Use what you know outside of social media and incorporate those principals into your page. For example, if you sell solar energy solutions, put up the same kinds of information that you would when advertising through radio or tv advertisements. It’s the same market, so they still want the same information. They are just looking for it in the newest formats.
Don’t make it tough for your fans to find you. Name the page by what your company is already known for in the industry. If your company isn’t well known, or if you are just getting started, your brand name may not attract viewers. If your solar company is called Solar Solutions, that would be a good name for your Facebook page. If the name is Miller Systems, no one will know what that’s about. It would be best to name your page something that relates to solar energy.
Giving the customers what they want and not making them work too hard to find you are the best ways to start off in social media. Take advantage of the great format for advertising that is at your fingertips and if you need help, find someone to guide you.
About the Author: ‘H’ John Mejia is a Business Consultant who specializes in proven- cutting edge Media, Marketing, and Sales strategies. He is an award winning TV Host /Producer and uses his sales and marketing expertise to help companies increase sales and profitability. He offers a ‘Free Consultation’ and can be reached from his contact page or by phone at 727-423-7536.
Call “H” John Mejia for a free consultation and learn how you can get the breakthrough results you are looking for!