Take a step into the modern world of advertising technology. Many businesses are still falling behind due to a hesitance to advertise online.
According to the European Commission Digital Agenda, there are over two thirds of shoppers in the UK that make purchases online, yet 85% of businesses are not using online technology to sell their products. Though the numbers are better for small business in the US, there are still businesses that are missing potential sales by resisting online sales possibilities.
To do a small and casual experiment of your own, take a look around your own town or city, go through the phone book, and then try to find local brick and mortar businesses that also have websites well kept, stocked with relevant information, and a way to contact the company if they wish to make a purchase. You may be surprised at how many stop short of a strong online presence.“More often than not, businesses may be listed in online directories, online phone books, or may even have a simple website or Facebook page, but don’t seem to get beyond this point.”
If you are one of the businesses that have been hesitant to jump into the modern world of technology, don’t fear the worst. It isn’t as difficult as it seems. There are professionals who can help you to set up a great website complete with shopping cart and shipping options. They can help you to post great and relevant content to your Facebook pages and into your websites, and you’ll be on your way.
The beauty of the internet allows for you to get help with your internet presence no matter where you live or your business is located. Rural mom and pop stores or businesses run from the home are no exception. Help is simply a few searches away. Help can come from someone online 3 states away or from one of the storefront web designers, branding experts, or SEO specialists located in your own area.
Many small businesses work out their own online marketing presence and find that it is inexpensive and can reach huge numbers within the target market. Search engine optimization is an important factor when putting your information online.
The words used in posts, blogs, and websites must reflect the product you wish to sell. The more relevant your information to the actual subject, the better chance that it will come up in the search results when potential customers type their queries into the search box. If you have been hesitant to get involved in the world of online advertising, you can begin by starting personal Twitter accounts, Facebook pages, and blogs to get a grasp on how it all works. Then jump in and get your business rolling.
About the Author: ‘H’ John Mejia is a Business Consultant who specializes in proven- cutting edge Media, Marketing, and Sales strategies. He is an award winning TV Host /Producer and uses his sales and marketing expertise to help companies increase sales and profitability. He offers a ‘Free Consultation’ and can be reached from his contact page or by phone at 727-423-7536.
Call “H” John Mejia for a free consultation and learn how you can get the breakthrough results you are looking for!